The global consumer TV market delivered marginal volume growth of 1% year-on-year in 2024, reaching 218 million units, with cyclical uplift provided by major sporting events such as the UEFA European Championships and the Olympic Games.
Volume stability however was counteracted by a slight dip of 0.3% in retail value terms, driven through intensified promotional activity and margin pressures, notably in the mid-range segment. Driven by this consumer preference shift and typically higher associated margins, manufacturers are increasingly focusing on larger screen sizes to defend ASPs and profitability.